Brand Kits
Find successful combinations of the elements of our brand.
The following “kits” contain a curated subset of visual elements, chosen to evoke a particular look that’s core to Northwestern and the stories we tell. However, these kits are not meant to be mutually exclusive, but are meant to act as a starting point for creation.
View the Kits
Download the PDFs to see how design elements can be combined to create a specific look and feel.
Storied
![Decorative image](../../images/kit4.jpg)
Our institution is filled with tradition, legacy and achievement. This kit evokes pride and history:
- Serif type faces lend a traditional, sophisticated feel.
- Architectural photography reinforces our academic tradition.
- Limited color palette is clean and refined.
- Graphic elements, including the "N" and slash, are subtle.
VIEW STORIED BRAND KIT
Energized
![Decorative image](../../images/placeholders/kit3.jpg)
Use this kit to communicate the enthusiasm and optimism that exist all over our campus:
- Typography is clear and bold.
- Photography is bright, colorful, and action-oriented.
- Color palette features Northwestern Purple prominently.
- Graphic elements, as well as the layering of type, photos and graphics, add energy.
VIEW ENERGIZED BRAND KIT
Modern
![Decorative image](../../images/placeholders/kit2.jpg)
Use the pieces of this kit to showcase our exploration into new fields and our trailblazing accomplishments:
- Lighter weights of sans-serif typefaces are airy and striking.
- White dominates the color palette for a clean feel.
- Photography is contemporary and includes nontraditional compositions.
- Graphic elements include rule lines and the slash supergraphic for emphasis and movement.
VIEW MODERN BRAND KIT
Connected
![Decorative image](../../images/placeholders/kit1.jpg)
Northwestern makes a global impact. The elements of this kit showcase the full spectrum of our influence:
- The Akkurat typeface establishes a high-tech, high-impact tone.
- Color use is balanced to visually represent diversity.
- Photography establishes a sense of place and features people.
- The facet line graphic is a literal representation of connections.
VIEW CONNECTED BRAND KIT